An Abundance of Florals for the Launch of Hotel Turing Locke
In June 2022 we had the pleasure of creating a floral entrance arch, finishing touch florals throughout and a separate pillar installation in collaboration with a bespoke aromatherapy company for the Turing Locke community brand activation event.
Turing Locke is part of the international edyn lifestyle aparthotel brand Locke and shares the site with the Hyatt Centric hotel alongside independent food and drinks establishments, all centred around a courtyard garden.
The brief was to create a beautiful floral archway to welcome guests as they arrive and provide a photo opportunity. The theme of the event was ‘Midsummer Dream’, think Fleetwood Mac meets Swedish Midsummer incorporating lots of earthy and floral elements.
Working to the brand brief set out by the client and with an understanding on how guests would move through the various spaces of the event we came up with a couple of design proposals and options on how to maximise impact within the budget. We wanted to play up the garden oasis setting and incorporated florals and foliage already found within the setting into our displays.
We created a bold entrance arch, growing meadow style arrangements throughout and a second smaller installation to accompany a bespoke aromatherapy workshop offered to guests.
Turing Locke is a sustainability conscious development and with this in mind our mechanics were foam free, instead opting for re-usable moss and chicken wire structures to ensure the flowers stayed looking fresh throughout the event. We also used British grown and locally sourced materials where possible.
What our client had to say:
"I wanted to drop you a message to say a HUGE thank you for the most beautiful floral displays at our event last night! Everyone was in awe of how gorgeous the archway & the smaller bunches looked – and of course the display by the perfumery. It was so much fun to work with you and we’re so glad to have you within our community!" - Hannah Murphy, Project Manager - New Hotel Openings
Need an eye-catching installation for your next brand activation? Get in touch with our team.